Cosmic Origins – SXSW

I worked with Atlantic Productions to create this Apple Vision Pro experience, bringing to life the stunning imagery from the James Webb Space Telescope, produced for this year’s SXSW festival in Austin, Texas. Users are able to get hands on with a 3D model of the telescope itself, learning more about how it works and what makes it so unique. Their environment is then transformed into a 360° planetarium of the Milky way, with different stellar objects highlighted above them, which they can zoom into to discover more.

I was responsible for overall creative direction and storyboarding, as well as the UX, UI and sound design. I also designed the marketing materials which went with it to SXSW, where it received a glowing response from representatives from NASA, Meta and Apple, among many others.